The gamification of legal.

There’s a trend out there in business called gamification, and I can see it making an impact in Legal IT. Well maybe not tomorrow but someday.! What is gamification and how could it improve the use of technology inside a law firm and what could it mean for law firms clients?

Gamification is defined Continue reading

Another post about Google+. For law firms. BUT not yet!

I’ve read countless posts regarding Google+ and I’ve not posted any commentary yet because I didn’t have anything new to add. After four weeks of dipping my toes in, I thought I’d add my two pennies worth. It has great promise for being a tool for creating dialogue and improving engagement. It is ’more personal than LinkedIn’ and has the potential to be ‘more content and context than Twitter’. One thing that may become a bug bear for many is managing your circles (some have cited circle fatigue already) and managing all the content and deciding what is important for you. Some simple tips would be to keep circles to a minimum and think about muting threads.

In my previous posts about social media I’ve not really touched on the most important aspect of social media tools, engagement, and in this case specifically client engagement. This is where G+ gets a potential A+ for law firms. Potential only because it’s too early to really tell, but the promise is there. Continue reading

Social Media – Is it worth the time and effort?

I was asked the other day how do I have time to manage all the social media platforms I use? The short answer is that I don’t have time to do it as much as I would like. Unfortunately work will always take precedence but each day is different depending on my schedule and objectives for that day.

There are of course times during the day when I can get access and whatever my day holds I always wind down during my commute. I always try to have a ‘fag break’ each morning and afternoon to check things. Continue reading

IT Marketing and Communications officer – The internal salesman?

I was reading a post by Simon May (@simonster) called the new heroes of the next gen IT dept.. and I wondered who currently fulfilled the IT Marketing and communications role in your IT dept? I know the post covers three roles but I’m only focusing on the last one.

Well does it sound familiar? Do you have a dedicated role to fulfill this responsibility? I’m guessing the simple answer is no. I’m sure there are people in various teams who fulfil the parts of the role but there is no single point of responsibility. Continue reading