Another post about Google+. For law firms. BUT not yet!

I’ve read countless posts regarding Google+ and I’ve not posted any commentary yet because I didn’t have anything new to add. After four weeks of dipping my toes in, I thought I’d add my two pennies worth. It has great promise for being a tool for creating dialogue and improving engagement. It is ’more personal than LinkedIn’ and has the potential to be ‘more content and context than Twitter’. One thing that may become a bug bear for many is managing your circles (some have cited circle fatigue already) and managing all the content and deciding what is important for you. Some simple tips would be to keep circles to a minimum and think about muting threads.

In my previous posts about social media I’ve not really touched on the most important aspect of social media tools, engagement, and in this case specifically client engagement. This is where G+ gets a potential A+ for law firms. Potential only because it’s too early to really tell, but the promise is there. Continue reading

Social media for lawyers and legal professionals

There is a lot of talk these days about how social media is increasingly influencing business and how a presence within social media can improve one’s professional reputation. Admittedly it can be negative in some instances but lets ignore that for the time being..!

In the past it’s always been a tricky one for lawyers who by nature are relatively risk averse. Continue reading