I’ve had a draft post sat around for a couple of months and I thought I’d have a stab at finishing it tonight. It was prompted by a statement I saw in a tweet from July (I think). It stated “Collaboration platforms that allow client access will become table stakes within a few years among leading law firms”. Continue reading
I’ve read countless posts regarding Google+ and I’ve not posted any commentary yet because I didn’t have anything new to add. After four weeks of dipping my toes in, I thought I’d add my two pennies worth. It has great promise for being a tool for creating dialogue and improving engagement. It is ’more personal than LinkedIn’ and has the potential to be ‘more content and context than Twitter’. One thing that may become a bug bear for many is managing your circles (some have cited circle fatigue already) and managing all the content and deciding what is important for you. Some simple tips would be to keep circles to a minimum and think about muting threads.
In my previous posts about social media I’ve not really touched on the most important aspect of social media tools, engagement, and in this case specifically client engagement. This is where G+ gets a potential A+ for law firms. Potential only because it’s too early to really tell, but the promise is there. Continue reading