There’s a trend out there in business called gamification, and I can see it making an impact in Legal IT. Well maybe not tomorrow but someday.! What is gamification and how could it improve the use of technology inside a law firm and what could it mean for law firms clients?
Gamification is defined in Wikipedia as ‘the integration of game mechanics or game dynamics into a website, service, community, campaign, or application in order to drive participation and engagement.’
According to the Gartner Group, Gamification will be used by 70% of the Global 2000 by 2015, with over $1.6Bn spent on related products, services and technologies. Now I don’t know if there are any law firms in the Global 2000, but i doubt it. So how does this affect us? Well at the moment it doesn’t, but i think it should. Perhaps not giving ‘badges’ for for achieving tasks but as a lawyers life now revolves around technology why not make its use a little less drab and more fun?
I think we can re-think how lawyer will use and ultimately perceive technology? Is true gamification too far? Probably, but I look at all this ‘business technology transformation’ going on in law firms and by and large it’s not transformational, just a slight twist on pre-existing form factors that aren’t as effective as they could be. I bet somewhere there are researchers compiling a report that will argue that playing games makes you more productive..! I’d also suggest there are opportunities for employing this type of thinking in law firm engagement with their clients, or are we all too stuffy to suggest our clients could have a bit of fun?
I think the power of game mechanics could drive behaviour change in law firm technology platforms of the future. Am I mad? Come back and ask me in 2016..